Barring Apple and OnePlus which respectively make phones dedicated to only premium and upper mid-range segments, other manufacturers have their hands dipped in all the segments of the customer base- from the budget, low-midrange, midrange to even high-end.
However, having a plethora of handsets catering to all tier of customers seems confusing even for the vendors let alone the customers. Hence, for a clear demarcation, most of the manufacturers these days are coming up with new smartphone series dedicated to a particular price band. OPPO is also bitten by this bug.
After introducing Find and Reno series, the Chinese manufacturer is seemingly gearing to put forth another new series which will allegedly be called “Enco”. OPPO, late last month, filed for a new trademark for the name “Enco” with the European Union Intellectual Property Office (EUIPO). This was first spotted by Android Updated.
Although it is not clear what Enco is actually meant for, it is widely believed that it is an impending new series of OPPO phones that OPPO Vice President Shen Yiren had recently hinted at. To be precise, in a Weibo post he had made the announcement that a new series of OPPO smartphones will launch in the second half of the year.
So far, it is unclear which segment the Enco lineup will be geared towards. Nevertheless, considering that OPPO recently discontinued its R series which was for upper mid-range segment, most probably the upcoming Enco series will focus on that.
It is less likely to cater to the high-end segment because the Find series is already serving that role. The budget segment, on the other hand, is also represented by F series (India-specific) and R series of phones from OPPO.
In related news, the OPPO Find X which debuted as the first phone to feature motorized camera last year may not have the moniker Find X2 for its upcoming successor. Last month, OPPO trademarked the OPPO Find Y moniker, which is most likely have been picked for it.
Along with its regular phones, OPPO has also two new phones with cutting-edge technologies up its sleeve. One that will have in-display camera technology, allowing a notch less full-screen design and another is a foldable phone. Nevertheless, both these phones are allegedly in the works. So, they might see the daylight only next year.