In This Article
Who says you need a high-tech camera to create content for social media? Modern Android smartphones have cameras that rival professional equipment, allowing users to take amazing shots. Plus, you can use Google Play Store apps to retouch your photos or videos, create slideshows and collages, or add special effects.
Before getting started, create a site that reflects your brand image. All you need to do is sign up for a free website builder, select a ready-made template, and then customize it to your liking. Add your company’s logo along with high-quality visuals and links to your social media pages.
Next, make sure the photos and videos you take with your phone match your website’s overall aesthetic. This will ensure brand consistency, making it easier for customers to recall your business.
Ready to jump in? Here’s how to create impactful social media content using just your smartphone.
Get the Right Apps
First, decide which mobile apps you’ll use to shoot, edit, and share visual content.
For example, some apps feature exclusive presets and filters that can enhance your camera’s functionality. Others have built-in tools for adjusting photo saturation, contrast, clarity, and tint.
Below are a few options to consider:
- ProShot: An all-in-one solution for shooting and editing photos and videos. Inspired by traditional DSLRs, the app allows you to make professional-grade adjustments with just a few clicks. Its key features include a compass and altimeter, portrait mode, monochrome mode, focus peaking, and full manual controls in photo and video mode.
- VSCO: Use this free photo and video editor to fine-tune your work with filters, special effects, and advanced presets. You can also share images directly from the app, create mood boards, and adjust just about every control setting.
- Iconosquare: With Iconosquare, businesses can plan, monitor, and track the content shared on major social networks like Instagram and Facebook. See which posts perform best, reply to comments, and gain insights into your followers’ behavior and demographics.
- ThingLink: The app lets you add interactive links and hotspots to images, videos, virtual tours, and other types of content. For example, if you share a product photo on LinkedIn, you can insert links to specific instructions, related blog posts, or other resources.
- DreamFace: This AI-powered app allows you to create avatars with just one click. You can also use it to animate your photos, convert images to videos, or generate video content from scratch.
Whether you want to create memes, generate hashtags, or resize photos, there’s an app for it. If you’re new to content creation, start with a basic photo and video editing app. Learn the ropes, see what’s missing, and add more apps to your tech stack as needed.
Try Different Perspectives
Every day, internet users worldwide share around 14 billion images on social media. The only way to stand out is to create original content that resonates with your audience.
For starters, try to take photos from a different perspective. Seek unique or unexpected angles, such as shooting up to your subject for a dramatic effect.
To create depth, squat or kneel and shoot from a low viewpoint. You can also photograph through a window with reflections. If the image looks odd, use an app like SKRWT to correct lens distortions and achieve symmetry.
Follow the Rule of Thirds
The rule of thirds involves mentally dividing a photo into a 3×3 grid to create nine equal sections defined by imaginary lines. Positioning your subject along these lines or where they intersect will draw the viewer’s eye and help you achieve a more balanced composition.
This technique adds depth and perspective, ensuring the subject stands out. It also makes the image feel more dynamic, enhancing its visual appeal.
If you’re a novice photographer, use the grid lines on your phone camera or an app like QuickPro’s Rule of Thirds. For instance, some smartphones have a function called “assistive grid;” turn it on and let yourself be guided by the lines on the screen.
Enable HDR
Most, if not all, smartphones allow you to shoot in HDR. This acronym stands for high dynamic range, a technique that balances light and dark areas in photos and videos.
HDR mode works particularly well for outdoor shots, giving them a more creative vibe. It lets you make the most of every pixel by capturing more color and detail.
For best results, adjust the HDR settings manually to ensure the image doesn’t look overprocessed. Also, disable this mode when taking photos of subjects in motion.
Take Advantage of Natural Light
Lighting directly impacts the mood, tone, brightness, and contrast of a photo. That’s why you should use natural light whenever possible. Some smartphone cameras let you shoot in night mode when it’s dark outside, but the results are not ideal.
Consider investing in a reflector and lens hood, especially if you take lots of outdoor shots. A reflector will bounce light back to your subject, while a lens hood prevents glare.
If possible, schedule your photo sessions early in the morning or late in the afternoon when the lighting is most flattering. The long, dramatic shadows will add depth and texture to your shots.
Use Phone Accessories for Better Shots
Smartphone accessories like tripods, external lenses, and ring lights can take your photography to a whole new level. Plus, they’re portable, easy to use, and budget-friendly.
For example, a tripod will prevent camera shake blur by keeping your phone still. External lenses, on the other hand, allow you to shoot from new angles and capture the smallest details. You’ll also want a high-quality microphone, a compact gimbal, and video lights.
Alternatively, look for a phone photography kit that includes essential accessories, such as a
phone mount, tripod, and shotgun mic. Use it along with a lens set and photo editing apps to create stunning visuals.
Concluding Thoughts
Finally, practice your camera skills and commit to continuous learning. Also, note that what works on one platform may not work on others, so you need to adapt your photography style for each social network you’re on.
