In This Article
- Taste Profile lets Premium users see and edit the algorithmic model behind Discover Weekly, Made For You, and Spotify Wrapped
- Use natural language prompts like “more energetic rock” or “less jazz” to directly reshape recommendations
- Beta launches in New Zealand for Premium users in the coming weeks, global rollout expected within 6-8 weeks
After years of confidently serving you lullabies because your toddler commandeered the living room speaker, Spotify is finally letting you take control of the recommendations thanks to the new beta feature Taste Profile.
Spotify’s Taste Profile shows you how the streaming service understands your listening habits across music, podcasts, and audiobooks, then lets you directly shape what appears on your homepage.
If something doesn’t feel right, you can flag it and ask for more or less of a certain vibe using natural language prompts.
No more passive-aggressive playlist skipping, the algorithm notices. You can now simply tell Spotify, “stop recommending sad breakup songs,” and watch your Discover Weekly transform.
The Problem Spotify Is Finally Acknowledging
We’ve all been sharing accounts and devices around the household and among multiple users, which has continued to distort the algorithm for years.
Smart speakers in living rooms, connected TVs, CarPlay in cars, tablets passed around the family. That is exactly how a single person’s profile reflects the tastes of the whole household.
Users have complained for years about recommendations not accurately reflecting their true preferences due to shared accounts, kids using parents’ accounts, and music listened to for purposes other than personal enjoyment.
Spotify came up with a unique solution. A centralized panel that adds a chatbot-style dialog box acting as a “one-stop shop” for settings where you can ask for more or less of any genre or mood.
How It Actually Works
Access your Taste Profile by tapping your profile picture and scrolling down to locate the settings. Use natural language prompts like “more energetic rock music” or “less instrumental jazz” to fine-tune personalized suggestions.
Your instructions don’t simply just adjust what you see; they modify the weight the algorithm gives to each signal within your profile, retraining your personal model so the system better understands what to surface and what to hide.
Unlike previous tools that let you exclude individual songs or playlists, the Taste Profile lets you rate artists, flag genres you want to hear more or less of, and even adjust mood-based recommendations.
According to Spotify, more than 80% of listeners say personalization features are the best thing about the music streaming service. And with the Taste Profile beta, the company doubles down on that advantage by making personalization transparent and controllable instead of mysterious and frustrating.
Taste Profile beta launches for Spotify Premium users in New Zealand in the coming weeks. Global rollout expected within 6-8 weeks for Premium users in other countries.
